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What Makes the New PureBOOST Different From Other BOOST Models? Since its debut in 2013, adidas' BOOST technology has continuously redefined the sneaker landscape by bringing performance shoes to the lifestyle scene. Four years later, the Three Stripes continues to push forward the tech-as-fashion movement with the ceaseless evolution of BOOST. In 2014, the Herzo giant took things further, and applied its ubiquitous Boost technology across the shoe's entire cushioned midsole. Aptly named the PureBOOST, the model provides maximum comfort without forgoing a si...
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